Berkley HAVOC is Unleashed

There have been thousands of new introductions of soft plastics over the years, but none bigger or more anticipated than
Berkley® HAVOC® soft plastics.

BRP SPONSORS VETERAN WALLEYE ANGLER, ANNOUNCES CONTINGENCY PROGRAM FOR 2011

BRP announced today the addition of FLW Walleye Tour veteran Pete Harsh to Team Evinrude, the company’s elite professional fishing team.

Harsh, the 2008 FLW Walleye Angler of the Year and a Sauk Centre, Minn. native, has amassed more than $800,000 in career winnings and looks to add to his success in 2011 by relying on his 200-hp Evinrude E-TEC-powered Ranger 620T fishing package.

In good company, Harsh joins a well-respected and successful group of Team Evinrude Walleye anglers, including the reigning FLW Angler of the Year Paul Meleen and Chris Gilman, the defending FLW Walleye Champion. In fact, Team Evinrude anglers captured seven out of the top 10 positions at the 2010 Championship and all three 2010 Angler of the Year awards.

“Pete Harsh is a great addition to Team Evinrude,” said Steve Laham, vice president, Sales, Marketing and After-Sales Service for Evinrude. “As a professional angler, Pete depends on his engine to perform at every tournament. His switch to Evinrude makes a strong statement for our brand and his confidence in powering with Evinrude E-TEC.”

BRP’s Evinrude E-TEC engine line-up now includes 98 engine models from 15- to 300- horsepower. With no scheduled maintenance for three years or 300 hours, the Evinrude

E-TEC engine allows anglers to spend more quality time on the water. Visit www.evinrude.com for more information and follow us on Facebook at www.facebook.com/BRPEvinrude.

Evinrude to Offer Contingency Awards to FLW Walleye Tour Pros

Winning has its perks. Evinrude also announced today that anglers powering their boats with an Evinrude E-TEC outboard engine in the FLW Walleye Tour will be eligible for contingency awards in 2011.

Contingency prize money will be paid to anglers placing in the top 10 of each FLW Walleye tournament, including the Championship. Pro anglers can receive up to $8,000 of contingency money for first place in any FLW Walleye-sanctioned event. Co-anglers are also eligible for up to a $2,000 bonus if they take first place in any event. The pot is sweetened for the year-end championship - $15,000 in contingency money goes to the winning pro angler and $5,000 is awarded to the co-angler.

“We are proud to continue our support of FLW Outdoors and the many anglers who choose Evinrude by investing $250,000 in additional prize money,” said Christopher Berg, Director of Marketing and Strategic Planning for Evinrude. “Evinrude E-TEC owners are very loyal to the brand, and we want to reward those who choose our engines while fishing the most competitive Walleye tour in the United States.”

For additional details on the Evinrude contingency program and a complete list of official rules and eligibility requirements, please visit www.flwoutdoors.com/walleyefishing.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 90 countries.

www.brp.com

Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Terry Bolton Named to Team OFF

FLW Outdoors announced Tuesday that veteran Walmart FLW Tour pro Terry Bolton has been named to the OFF!® fishing team. Bolton, a nine time Forrest Wood Cup qualifier, will fish the six Walmart FLW Tour Majors and the EverStart Series Central Division from an OFF!®-branded Ranger Z-520 boat powered by a 250 horsepower Evinrude H.O. outboard.

A Jonesboro, Ark., resident, Bolton is known as one of the best ledge fishermen in the sport of bass fishing and will be among a handful of favorites when the Tour heads to Kentucky Lake June 16-19.

In his FLW Outdoors career, Bolton has accumulated over $750,000 and his 40 top-10 finishes rank fourth all time. In addition, his 38-pound, 15-ounce stringer from the 2008 event on Falcon Lake ranks as the fourth-heaviest single-day catch in company history.

Bolton’s first event of the 2011 season takes place March 3-6 on Beaver Lake in Rogers, Ark.

ABOUT OFF!® INSECT REPELLENTS

First introduced in 1957, OFF!® has been bringing trusted products and effective protection to families and individuals for over 50 years. OFF!® continues to evolve its family of products and offers personal and area forms of protection to make it easy for people to choose the right repellent for their lifestyle.OFF!® Insect Repellents are available in grocery, mass merchandise and drug stores nationwide. Visit www.off.comfor more information.

ABOUT FLW OUTDOORS

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

David versus Goliath- The Louisiana Delta

David Watson is a weekend warrior who is living the dream. He has worked his way up through the BASS Federation ranks for the coveted Bassmaster Classic spot.

“We are cheering for the underdog to win.” said Nathan Gray of Secret Lures, David’s title sponsor. ”David is a great example of how the Federation gives the hopeful weekend angler a chance at the big show. David has every intention of winning and we at Secret Lures hope he does. David is a hardworking pipe fitter from Indiana who is taking the movie Hoosiers to the bass fishing extreme. David will debut our new HD Flippin jig, Wacky Jig, and the new Tailshaker J-bend against the best in the world. GOOD LUCK David.”

“I am here to win; I am going to give it my all.” said Watson the Bass Federation Nation Northern Qualifier. “I appreciate all of the help Secret Lures has provided me; and hope to make them proud.”

Secret Lures is a new and innovative tackle company. Their signature line of tackle includes The Chubby Frog, MVP Jigs (Football, Swim, Finesse, Flippin) Meat Hooks, and Tailshaker jig heads. For more information on Secret Lures, please visit www.secretlures.com.

iRod Fishing Signs Harold Allen

When asked why the 5-Time Bassmaster Classic top ten finisher joined iRod he stated, “I’ve been watching what Matt (Newman) and the guys at iRod have been doing, they are aggressive and already have a great lineup or rods and anglers. The future is going to be good for iRod and I want to be a part of it from the ground floor.”

Matt Newman president of iRod Fishing was equally excited about Harold becoming the latest member of the pro staff, “Harold Allen is a true living legend of our sport. He’s been fishing professionally since 1970 and without question his expertise on rods will be a valuable asset to the iRod company.”

Allen will join forces with Bassmaster Elite Series anglers Fred Roumbanis and Nate Wellman, FLW veteran Gabe Bolivar and western pro Bub Tosh on the iRod pro staff. "Fred’s Magic Stick, Gabe’s Rip Rap Special and Bub’s Punching rod are already big sellers for us at iRod. We've already talked about some models Harold would like to see in the lineup,” Newman quipped.

Fred Roumbanis was another key element in Allen’s decision. “I’ve been talking with a close friend, Fred Roumbanis, about these rods for a while. If Fred says they are quality rods, then they are quality rods, so I knew I was going to like them before I ever held one,” stated Allen.

About iRod Fishing company:iRod Fishing rods are developed by the pros for their favorite techniques which makes iRod Fishing Rods the most technologicallyadvanced and comfortable fishing rods on the market. iRods are bridging thegap between the high cost of technology and affordability. We know onceyou've got an iRod in your hands you'll feel what we are talking about.

About Harold Allen:

Harold Allen has competed professionally since 1970 and with Bassmaster since 1974. Currently Harold fishes the PAA events and is a dual qualifier for the PAA Allstar event in 2011 (points and legend status). Harold is also the co-host of The Bass Zone which provides live on location coverage of BASS Elite Series events and the Bassmaster Classic.

Contact iRod Fishing Matt Newman 818-312-2704

Z-Man Unveils Premiere Pro Staff

Z-Man Fishing Products is proud to announce the signing of professional anglers Luke Clausen, David Walker, Stephen Browning and David Goshorn to Z-Man's national freshwater pro-staff.

These top-notch anglers will assist Z-Man in the design and promotion of ElaZtech® baits, as well as educating anglers on how to achieve maximum results when fishing ElaZtech space-age soft plastic baits.

"We are thrilled to have four of bass fishing's best aboard to help promote and design ElaZtech baits for Z-Man," said Daniel Nussbaum, General Manager and Executive Vice President of Z-Man. "In addition, these pros will be very active on our social media channels, providing a look inside the lives of pro anglers for our Facebook fans and Website visitors."

Luke Clausen of Spokane, Wash., is one of only five pros to have won both the Bassmaster Classic (2006 at Lake Toho) and the FLW Tour Forrest Wood Cup (2004 at Lake Logan Martin). He will be fishing the FLW Tour in 2011.

"ElaZtech is a product of the future and I'm really pumped to be a part of it," said Clausen. "ElaZtech has a lot of advantages fishermen have yet to discover. Yes, it's a departure from conventional plastics, and just as fluorocarbon is different than monofilament and tungsten is different from lead, there's going to be a period of adjustment for anglers to get used to it. But once anglers realize the advantages of ElaZtech, they will definitely incorporate it into their arsenals.


David Walker of Sevierville, Tenn., won the FLW Tour Angler of the Year title in 1999, has qualified for the FLW Tour Forrest Wood Cup 10 times, the Bassmaster Classic six times, and has amassed an amazing 32 top-10 finishes in FLW Tour and Bassmaster Tour competition. He will be fishing the B.A.S.S. Elite Series in 2011.

"This is a huge opportunity to influence the future of soft plastics, and I'm certainly looking forward to it," Walker said. "The supreme durability of ElaZtech in high-impact situations such as skipping docks, flipping heavy cover or punching mats will reveal just how much unnecessary plastic we go through and time we waste in a day's fishing due to conventional plastic tearing up so easily. I started fishing ElaZtech baits on the Redfish circuit years ago and have been a believer ever since."


Stephen Browning of Hot Springs, Ark., has 15 top-10 appearances in Bassmaster Tour and Elite Series competition, with one Tour win, and seven Bassmaster Classic qualifications, including the 2011 Classic coming up in New Orleans.

"I'm excited about being involved with Z-Man," Browning said. "The Original Chatterbait® lure has been a big plus in my fishing the last couple of years. This fall I had a chance to try some of the ElaZtech products and it opened my eyes to how much fishing time and money can be saved with it. The days of constantly stopping your fishing to dig out a new jig chunk or creature bait are over."

Rounding out the Z-Man pro staff is David Goshorn of Harleyville, SC. Goshorn fished the FLW Tour from 1997-2000 and recently re-qualified for the 2011 FLW Tour through the FLW Series.

Clausen, Walker and Browning will all be making appearances at the Z-Man booth throughout the Bassmaster Classic (February 18-20 in New Orleans) for meet and greets and limited-edition poster signings. Visit the Z-Man booth for complete details.

For more information, visit Z-Man at www.zmanfishing.com. Learn more about Luke Clausen at www.lukeclausenfishing.com and David Walker at www.davidwalkerfishing.com.

Stratos Boats Unveils Bassmaster Classic Promotions

In conjunction with the 2011 Bassmaster Classic in New Orleans, Stratos Boats is calling all Stratos enthusiasts and avid anglers to visit the Stratos booth and receive limited-edition free gear while taking in one of the industry’s most exciting displays. With some of the biggest names in the sport among the Stratos pro staff, including Skeet Reese, Mike McClelland and Larry Nixon, Classic attendees will have the opportunity for first hand buying advice and insight from bass fishing’s elite.

Big Bite Baits Releases the YoDaddy

Big Bite Baits is proud to introduce the YoDaddy, the first signature baits from pro staffer Russ Lane. For the last year Russ has been working with Big Bite to create a versatile new shape that could be used in a variety of ways.

Optima Batteries Joins PAA as Premier Sponsor

OPTIMA® Batteries, manufacturer of high-performance marine and automotive batteries, known among anglers worldwide for its Blue Top® batteries, has joined the Professional Anglers Association as a Premier Sponsor.

Sunline Forms Partnership with BoatUS Collegiate Bass Fishing Championship

Sunline America is proud to announce that it has formed a partnership with the BoatUS Collegiate Bass Fishing Championship Series.

"Sunline America is anxious to get involved with collegiate anglers and we feel this partnership will help provide these anglers with a platform to showcase competitive fishing within collegiate sports," said vice president Jimmy Okamoto. "Most of our products are new to the US market and we are anxious to start promoting college fishing."

U.S. Reel Signs Cliff Pace

A rising star of the Bassmaster Elite Series has joined the pro staff of a leading innovator in fishing reels.

U.S. Reel has announced 2011 Bassmaster Classic qualifier Cliff Pace is the newest member of the company's star-studded pro staff that includes Guido and Dion Hibdon, Jimmy Houston, Lance Vick and O.T. Fears. The Mississippi angler has won two Bassmaster Open events and was the runner-up in the 2008 Bassmaster Classic and the 2010 Alabama Charge Elite Series event.

T-H Marine Continues Partnership with PAA

T-H Marine Supplies, makers of the rugged Atlas Jackplate, has renewed its partnership with the PAA for the 2011 Bass Pro Shops PAA Tournament Series presented by Carrot Stix.

"We are pleased to continue our partnership with T-H Marine, along with designating the Atlas Jackplate as the "Official Jackplate" of the PAA," said Danny Blandford, PAA Programs Director. "T-H Marine has been producing quality marine components for decades. The Atlas is a great example of their quality workmanship and understanding of what tournament fishermen want."

LanierMAPPED newest PAA Affinity Partner

LanierMAPPED.com is the newest PAA Affinity Program partner, offering anglers one of the neatest pieces of information on one of the Southeast’s most well-known spotted bass fishery.

Solar Bat Renews Partnership with PAA

Solar Bat sunglasses has renewed its commitment to the PAA by continuing its longtime partnership for the 2011 Bass Pro Shops PAA Tournament Series presented by Carrot Stix.

Solar Bat is based in Missouri and owned by Dr. Gary Nesty, O.D., an avid outdoorsman with a commitment to provide the best sunglasses to anglers and outdoors enthusiasts at reasonable price points.

FLW Outdoors Rebrands Walleye Magazine

FLW Outdoors, the world’s largest tournament-fishing organization, has rebranded the Walleye edition of FLW Outdoors magazine to just Walleye. FLW Outdoors produces FLW Outdoors magazine andWalleyemagazine, each the world’s leading authority on their species.

Walleye magazine will continue to be available in print version through a subscription and at multiple Walmart locations throughout the country. Fans will also be able to enjoy the magazine and all its features in the new e-Edition. Digital readers will see more than 30 videos per issue including pro fishing tips, features, tackle tips and more.

Triton Boats Becomes Official Sponsor of All Bassmaster Tournament Trails

Long-time Bassmaster sponsor Triton Boats, LLC has expanded its commitment to the premier level, B.A.S.S. LLC announced today.

Under a new sponsorship agreement, Triton becomes an Official Sponsor of all Bassmaster tournament trails and events: the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens, and B.A.S.S. Federation Nation events presented by Yamaha and Skeeter Boats.

"Triton is extremely proud to be named a premier sponsor of B.A.S.S.," said company founder Earl Bentz. "We have been a supporting sponsor of the organization for some time, and feel our elevation to the highest sponsorship level symbolizes our deep commitment not only to B.A.S.S. and its members, but to the entire sport of bass fishing. The fishing and boating industries have faced and weathered difficult challenges during our nation's current economic slowdown, but as our economy continues to rebound, we envision a bright future for B.A.S.S., Triton and the entire sport."

Said Jerry McKinnis, a B.A.S.S. owner: "B.A.S.S. is proud to continue its close association with the Triton brand. The Triton reputation for solid service and quality products appeals to anglers of all skill levels, and certainly to our core membership of bass anglers."

Along with other Bassmaster Classic Official Partners, Triton will have a big presence at the Feb. 18-20 Bassmaster Classic in New Orleans, and especially at the concurrent Bassmaster Classic Outdoors Expo presented by Dick's Sporting Goods at the Ernest N. Morial Convention Center.

There, anglers can view Triton's newest bass boats, including the 18- and 19-foot XS Series models and the all-new SE Series, as well as the legendary 21HP. In addition, tournament anglers can learn about Triton's redesigned contingency program, Triton Gold, now one of the largest in the industry.

For more information about Triton products, visit TritonBoats.com.

FLW Outdoors, Z-Man Announce Partnership

Providing 25 years of experience in the tackle industry, Z-Man®has joined the world’s largest tournament-fishing organization, FLW Outdoors, as a sponsor.

Trisha Blake, president, FLW Outdoors Marketing Division, stated: “We are excited to have Z-Man as a partner for the 2011 tournament season. There has been a lot of discussion in the industry surrounding their products recently and we will help them continue to enhance their brand by putting their products in front of millions of fishing enthusiasts.”

Through this new partnership, Z-Man will have the opportunity to set up displays and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with tournaments along the Walmart FLW Tour, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing. Z-Man will be exposed to millions of fishing and outdoor enthusiasts via events held in Walmart parking lots throughout the country, where they will be highlighted in displays as well as benefit from retailtainment, a concept popularized by Walmart that brings fun to the retail environment.

Z-Man will also be featured across the multiple promotional platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors’ multiple websites, FLW Outdoors magazine and additional functions operated by FLW Outdoors.

"We at Z-Man are thrilled about our partnership with FLW Outdoors," said Daniel Nussbaum, General Manager and Executive Vice President of Z-Man. "Our association with FLW Outdoors, in conjunction with our relationship with FLW Tour anglers Luke Clausen and David Goshorn, will provide us an excellent opportunity to promote our extensive product line. We are especially excited about the opportunity to generate significant exposure for our line of 10X Tough ElaZtech soft baits among tournament anglers of all levels. ElaZtech is the soft plastic material of the future, and FLW Outdoors presents an ideal platform for Z-Man to educate anglers about the virtues of our ElaZtech plastics in addition to our Original ChatterBait product line."

Z-Man baits feature ElaZtech, which is a soft and pliable substance that is 10 times tougher than other soft baits. Manufactured in South Carolina, ElaZtech baits are non-toxic and contain no PVC, plastisol or phthalates.

ABOUT FLW OUTDOORS

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

TroKar, the only surgically sharpened fishhook in the world, will be a hot item at this year's Bassmaster Classic in New Orleans. Visit TroKar booth #2065 to see a full selection of the ten different styles and sizes of these wickedly sharp hooks. During the Classic, participating retailers will be selling the TKELITE Kit comprised of some of the best selling Lazer TroKar Bass hooks on the market that are specifically designed for the competitive bass angler. This kit normally retails for $79.99 but at the Classic will be selling for $59.00.

Register Early for Big Bass Bash and be Entered to Win a Garmin Echo Fishfinder

Collegiate anglers registering for the nationally televised Big Bass Bash presented by Hydrowave no later than March 1, 2011, will be eligible to win a Garmin Echo fishfinder valued at $400. Garmin will launch the Echo series in early March. Therefore, the lucky angler winning this prize will be one of the very first to have access to the most advanced fish finding technology ever made available by Garmin. The drawing to determine the winner will be held during registration on March 25. Register now for your chance to win!

Brass N’ Blades Launches New Product Line with Bill Lowen

Brass N’ Blades Lures announced today that it is partnering with Bassmaster Elite Series angler Bill Lowen to promote its new line of lures.

“We are very pleased to have Bill on our staff. His style of fishing really matches well with our line of products,” said David Nichols, Founder and President of Brass N’ Blades. “Bill is gaining a serious reputation for designing lures, so his expertise in the design process was invaluable.”