Sportfishing Industry Awards Ardent®, Lamiglas® and Fishouflage™ Best of Show Combo Award

Over 6,900 members of the sportfishing industry converged upon Las Vegas, Nevada the week of July 12 to participate in the 2010 International Convention of Allied Sportfishing Trades, better known as the ICAST show. Among sales efforts and seminars, industry buyers and media members cast their votes for the best new products headed to retail stores in 2011. Emerging with top honors in the rod and reel combo category were Ardent, Lamiglas and Outdoor Identities® for their joint introduction of a Fishouflage Bass fishing combo. The significance? All three manufacturers build product right here in the United States.

Fenwick Introduces River Runner Trout Spinning Rods

Rainbows, brook, cutthroat and browns…native and stocked, high country lakes and streams or large meandering rivers….. it really makes no difference to the new River Runner Trout Rods from Fenwick®. Anglers have relied on Fenwick quality for trout fishing for generations and these new light action rods live up to that reputation.

SPIDERWIRE® ULTRACAST™ FLUOROBRAID The Braid That Sinks Like Fluorocarbon

It may just be rocket science as SpiderWire® has combined high-density fluoropolymer strands with the highest grade of The World’s Strongest Fiber™, Dyneema®. The result is new UltraCast® FluoroBraid with a unique property; it is similar in density to fluorocarbon lines, allowing the braid to sink. Now anglers can get a more direct line to the lure for improved sensitivity, instead of the arch created by braids that float.

WILEY X EYEWEAR INTRODUCES THE NEW FASHION-FORWARD SKYEE

Performance sunglass innovator Wiley X, Inc.® introduces the Wiley X Skyee™ — a new Street Series™ style that combines fashion appeal and fishing performance like never before.

NEW UNDERWATER CAMERA MERGES VALUE WITH HIGH-END PERFORMANCE

For over a decade, MarCum Technologies underwater cameras have flown under the figurative radar of the angling public. Not that MarCum cameras haven’t been in use on the ice and inside the boats of some of North America’s best anglers. But up until now, they’ve played the part of silent assassin; the four-star gourmet restaurant amid a profusion of fast food joints serving junk food.

PINK FISHING TO DEBUT NEW ‘Marlin” and ‘Bass” UV SAFE SHIRTS

In addition to the 2010 line of Pink Fishing Active wear that was debut at the Fred Hall Fishing Show in Long Beach California, Pink Fishing has added a few new items for the 2010 kick off at ICAST.

Maui Jim Launches New Nylon Styles to Enhance Outdoor Activities this Summer

With an array of new shapes and lens materials, Maui Jim’s nylon styles meet the demands of any consumer—whether it is pure fashion or pure performance.

Maui Jim® Sunglasses are all island attitude. It’s an impossible-to-ignore look that begins with the frame technology. The designs vary in shape and materials, but not in their custom-made feel. Cellulose Propionate affords an array of brilliant colors and densities and is very lightweight. Grilamid delivers the ultimate in durability and has extreme bending strength. Flexible high-grade nylon boasts lightweight versatility and superior comfort. Acetate frames are lightweight, tough and allow for easy adjustability.

Maui Jim Introduces Aviators Collection

In the world of sunglasses, aviators represent a trend that never seems to fade away. Maui Jim understands that they are timeless and remain just as popular today as they were twenty years ago.

Maui Jim has re-invented the aviator, offering many different shapes and sizes to better meet the needs of every lifestyle and every face shape. In a nutshell, Maui Jim’s aviators represent hot trends rooted in the classics.

BERKLEY® POWERBAIT® 4-INCH CHIGGER TOAD

The PowerBait® Chigger Craw from Berkley® stole the show at the 2007 Bassmaster Classic with Boyd Duckett claiming the championship, and Berkley has added a new member to the PowerBait Chigger family that will cause a stir on the water – the 4-inch Chigger Toad.

ABU GARCIA VERITAS RODS Lightweight with Nano Technology

Fishing rods have certainly gotten lighter with each year of design and technology progress. But ignore the factors of strength and balance and the rod is simply going to fail. The new Abu Garcia® Veritas™ is not just light, sensitive, balanced and easy to fish with, it is tough and durable thanks to Nano Technology.

Real Craw Xr50 Looks, Feels Like a Real Craw

A new, painstaking multi-step painting process resulted in a whole new line of XCalibur Xr50 Rattle Baits. The Real Craw Xr50 not only looks like a crawfish, but the painting process creates a bait that actually feels like a shell-covered critter. The painting process creates a more realistic muted look to the paint, which translates into a more convincing look for bass. XCalibur removed the 3D eyes from the front of the bait for the Real Craw line and replaced them with raised, blood red crustacean eyes on the back of the bait.

Super-Realistic Panfish Patterns Available In Real Gill Xr50 Line

XCalibur’s new Real Gill line of Xr50 Rattle Baits feature realistic looks and strong, deep paint jobs that combine reliable colors and realistic specks. The multi-step painting process is similar to that of a high-dollar sports car and it creates a “depth” to the bait’s look. It simply looks better than other paint jobs on the market.

Real Gill Xr50s include Chicken Pox, Pumpkinseed, Longear, Rayburn Gold and Blue Racer. Three-dimensional red eyes and Tx3 in-line hooks that ride up against the body to reduce snags complete the package.

The XCalibur Real Gill Xr50 comes in five color patterns. For more information go to www.lurenet.com.

XCalibur Square Lip Wakes ‘Em & Bakes ‘Em

No BS marketing speak for XCalibur’s new series of Square Lip shallow-running crankbaits. The new baits don’t need it. They’ve got XCalibur’s quality, durability, and the most advanced technology, components, color patterns and textures that catch bass. The Square Lip wobbles with a semi roll to show its flash to bass down below and its silent swim projects a realistic baitfish look, sound and feel with water displacement – a real plus when bass are spooky or in very clear water.

Bomber's New Herky Jerky Jr. Has Pike and Stripers Shaking in Their Shoes

Bomber’s new Herky Jerky Jr. represents a new direction for pike and striper anglers. The original Herky Jerky was produced for the European pike market and the Jr., a smaller version, is now available in the States.

Pro Elite Fluorocarbon Joins Vicious Fishing Lineup

Set to release in January of 2011, Vicious Fishing Pro Elite Fluorocarbon is the newest addition to the strong, reliable and proven fishing lines in the Vicious Fishing series that offers great results at the best value. Pro Elite Fluorocarbon will be available in 200-, 500- and 800-yard spools, plus in leader wrist spools.

SHARK TOOTH’ SUPPORTS ANGLERS AGAINST BREAST CANCER WITH NEW ‘PINK TOOTH’

The “Shark Tooth” making its industry debut at the 2010 Bassmaster Classic was a perfect pair with winner Kevin VanDam who not only won his third Classic but had signed on to endorse the Shark Tooth before it even hit the market. “We were blown away by the response of the anglers at the Classic.” Says ‘BBT’-Bobby Holt, Inventor of the Shark Tooth.

Wright & McGill Micro Honeycomb Rods

The Wright & McGill Co. and Skeet Reese have combined efforts to create a new extension to the extremely popular Skeet Reese S-Curve and S-Glass series. The new Micro Honeycomb rods are even lighter and more sensitive and feature the popular and high performance micro guides.

Wright & McGill S-Curve and S-Glass Skeet Reese Tournament Rods

The Wright & McGill Co. and Skeet Reese have worked together to expand the current line of W&M S-Curve and S-Glass tournament rods to include 3 new models for 2011.

Wright & McGill Skeet Reese Victory™ Spinning Reels

The Wright & McGill Co. and Skeet Reese have worked closely together to design a new series of spinning reels that will not only stand up to the rigors of the Bassmaster Elite Series tournaments but are priced so the average fisherman can use the gear that professional anglers like Skeet Reese use everyday.

Wright & McGill Skeet Reese Victory™ Casting Reel

The Wright & McGill Co. and Skeet Reese have worked together to develop all new, high quality, affordably priced, casting reel that has all of the performance features and durability that Skeet demands but at a price that will make it available to most fishermen.