Silstar Corporation of America, parent company of Pinnacle Fishing, has appointed Proactive Sales & Marketing, LLC as its new sales rep group for the Midwestern U.S. Proactive Sales and Marketing will service existing accounts and develop new business throughout the region. The group will also play a key role in introducing Pinnacle's new lineup of professional-grade, yet affordable, "Tournament Class" bass tackle to distributors and dealers.
"We are excited about working with the Proactive team to expand our presence in the Midwest, said Adrian Dare, Silstar's vice president of sales. We're confident they'll do a great job in promoting and selling the Pinnacle brand within this very important territory.
Proactive Sales & Marketing Principal, Don Hanson, is equally enthusiastic about this new working relationship. "Pinnacle has an impressive array of reels and rods at all different price points, as well as some very attractive sales programs," noted Hanson. "Our entire team is looking forward to familiarizing potential customers with these outstanding offerings."
To learn more about the entire line of quality Pinnacle Fishing products, visit: www.pinnaclefishing.com.