Northland Introduces Bionic Species-Specific Fishing Line

For over 35 years, Northland® Fishing Tackle has made fishing fun - pure and simple - providing anglers with one very valuable commodity-good old-fashioned reliability. Tie on a classic Fire-Ball® jig, tip it with livebait and simply start boating walleyes. Flip a Jungle Jig® and put a lip-lock on hawg after hawg. Cast a Gypsi® Jig and plan to catch a mess of bluegills. Just that simple. Just like fishing and fishing line are supposed to be. Now, as if to read anglers' minds, Northland has released the next dimension of on-the-water trust-BIONIC™, a game changing, species-specific fishing line brand crafted expressly for Walleye, Bass, Panfish and Ice Fishing.

Spool it up, battle fish all day while knowing BIONIC™has your back. Just as faithful as a Fire-Ball Jig and minnow, BIONIC™ Fishing Line safely and securely closes the gap from hookset to landing net, and because guys tucked away in laboratories aren't necessarily fishing fanatics, BIONIC™ was inspired by real fishermen, tested and abused in real on-the-water conditions, and hooking really big fish. BIONIC™ simply removes the guesswork from the often-confusing process of choosing line, each formula having the properties required for fooling and landing your favorite fish species. That's the BIONIC™advantage.

More than just a big fish insurance policy, BIONIC™ boasts numerous enhanced features, such as a uniquely designed, exclusive KWIK-SPOOL™ line slot for easily spooling reels straight from the box with perfect tension every time. You can also choose from a wide array of line weights, including specialty 3-, 5-, and 7-pound tests for ultra-refined or finesse presentations. BIONIC™ even offers a revolutionary new line camouflage system. BASS and WALLEYE formulas feature both Invisi-Clear™ and stealthy CoverFlage™ Green Camo, which fades-out and blends-inwith any aquatic environment. In PANFISH and ICE FISHING formulas, lines sport either Invisi-Clear™ or AquaFlage™ multi-shaded Blue Camo.

"BIONIC™ Fishing Line is engineered with the balanced properties of strength, sensitivity, invisibility, and the necessary flexibility for on-the-water success," states Mr. Walleye Gary Roach. "I trust BIONIC™ to catch all of my favorite fish."

Look for bold and colorful species-coded boxes of BIONIC™ Fishing Line at outdoor retailers everywhere. Offered in "Silky-Smooth" BIONIC Walleye™, "Heavy-Duty" BIONIC Bass™, "Easy-Casting" BIONIC Panfish™, and "Smooth and Tough" BIONIC Ice™, these new premium fishing lines are "Made by Fishermen for Fishermen!"

For more information and a 2011 catalog, contact Northland® Fishing Tackle Inc., 1001 Naylor Drive SE, Bemidji, MN 56601. Phone is (218) 751-6723 or email us atnorfish@northlandtackle.com. Website is www.northlandtackle.com.