Colt Rod Company has announced a multi-year agreement with Cleveland Browns quarterback and University of Texas football star Colt McCoy. The partnership will allow the 23-year-old McCoy to use his life-long love of fishing as the brand ambassador for Colt Rod Company's revolutionary new line of fishing rods featuring Hextreme® Technology. McCoy's first appearance for the company will be during the debut of its rod technology at ICAST 2010 in Las Vegas on July 14.
"We are thrilled to have Colt as an ambassador for our company, and are very excited about the partnership we've formed with him," said Peter Lombardi, CEO of Colt Rod Company. "Colt's love of fishing began at an early age, and mirrors that of his love for winning in football. More importantly though, his values represent all of the same things that Colt Rod Company strives to achieve: quality, performance and a commitment to community.
"Quite simply: he's just an all around outstanding young man and we're honored to be working with him."
Colt has never kept secret the fact he's an avid outdoorsman, especially in finding time to get on the water to fish. Last year, McCoy even appeared on the cover Bassmaster Magazine and inside was featured in some candid fishing action shots with his college wide receiver Jordan Shipley (who has since been picked up to play with the Cincinnati Bengals). The accompanying article made it clear that while McCoy's favorite sport is football, fishing is very close second.
"I've been fishing all of my life and am always looking for that edge to help me be more successful every time I fish. The innovative technology Colt Rod Company is introducing to the market is a game changer, and it's exciting to be a part of the Colt Rod team," said McCoy.
McCoy comes into the relationship with Colt Rod Company with a strong following that began with his days leading the Longhorn football team at the University of Texas. Having won more games than any other quarterback in NCAA Division 1 history, McCoy has been honored many times over for his college play, especially in his senior year when he won 13 of the top 15 major college player awards including Quarterback of the Year and Outstanding Football Player of the Year.
The Cleveland Browns selected McCoy in the 2010 NFL Draft.
The partnership of McCoy's background and Colt Fishing Rods unique, new approach to fishing rod design is sure to make a winning combination.
Colt Fishing Rods will make their debut at booth 533 during ICAST 2010 from July 14-16 in Las Vegas.
ABOUT COLT RODS
Colt Rod Company, based out of Las Vegas, NV, is dedicated to designing and manufacturing the best fishing rods on the planet by utilizing a unique blend of one-of-a-kind technology, forward-thinking design, and state-of-the-art manufacturing.
The product of 15 years of extensive research and development, Colt fishing rods utilize Hextreme® Technology including an internal I-BEAM structure with true unidirectional carbon fiber and an intentionally Engineered Spine®. This creates a rod that is ultra sensitive in feel, and offers exceedingly accurate casting ability. The hexagonal I-BEAM design also makes the rods immensely powerful and more durable than any other rod on the market today.
For more information about Colt Rod Company, please visit ColtRods.com where visitors will find more information about Colt rods, including an interactive walkthrough of the Hextreme Technology.
Interested in more? Friend Colt Rods on Facebook, follow on Twitter, or get their best photos and videos on Flickr and YouTube.
Colt McCoy is exclusively represented by The Agency Sports Management (www.theagencysports.com) for all off-field and marketing endeavors. The Agency is based in New York, NY and has a client roster that includes the likes of Troy Aikman, Steve Young, Reggie Bush, Ndamukong Suh, Daryl Johnston, Joe Buck, Warren Moon, Marshall Faulk amongst several others.
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