A partnership between Vicious Fishing and the Paralyzed Veterans of America at the 40th Bassmaster Classic resulted in more than $1,100 donated to the PVA off shirt sales that will assist the PVA’s sports and recreation programs.
Limited edition apparel featuring a stars-and-stripes motif and “Vic,” the Vicious Fishing mascot, were snapped up during the Classic’s three-day outdoors expo. More than 58,000 people attended the outdoors expo and the Vicious Fishing booth was packed.
Sales were so brisk and interest so high, Vicious officials have extended the chance to purchase the exclusive apparel. “We sold close to 300 units and raised $1,139 at the expo for the PVA,” said Chris Dutton, marketing manager for Vicious Fishing. “The USA apparel was very well received and we have extended the sale of the USA apparel to our online store.”
Short sleeve t-shirts in three colors are available along with long sleeve shirts and hooded sweatshirts in two colors at www.vicious-fishing.com in its online store. A special purchase program is available for retailers interested in carrying the exclusive series to further help PVA.
The PVA’s sports and recreation programs include fishing tournaments and shooting sports events. PVA has more than 20,000 members and assists veterans with spinal cord injuries or disease with a variety of programs, research and legislative assistance. “We are very proud to be associated with the PVA and we will continue to work and raise more money for the organization,” Dutton said. Contact: Chris Dutton chris@jbsfishing.com
About Vicious: Vicious Fishing, a division of JBS Fishing based in Dora, Ala., includes Vicious-branded monofilament, fluorocarbon and braided fishing lines for freshwater bass, catfish, panfish, walleye, musky and saltwater species, along with casual lifestyle apparel. JBS Fishing is dedicated to performance and reliability, and strives to ensure that our top quality fishing products will always perform better than you expect. For more information visit www.vicious-fishing.com or contact Chris Dutton at chris@jbsfishing.com
About PVA: Paralyzed Veterans of America works to maximize the quality of life for its members and all people with SCI/D as a leading advocate for health care, SCI/D research and education, veterans’ benefits and rights, accessibility and the removal of architectural barriers, sports programs, and disability rights. For more information visit www.pva.org
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