The Recreational Boating & Fishing Foundation (RBFF) has enlisted the help of "master caster" Aaron McAlexander to help kick its Spring Take Me Fishing campaign to get the next generation of boaters and anglers out on the water. The new effort comes on the heels of a January 2010 report from the Kaiser Family Foundation that found kids ages 8 to 18 spend more than 7 1/2 hours a day with smart phones, computers, TV and other media, compared with less than 6 1/2 hours 5 years ago.
What’s more, so many of them are multitasking – texting while listening to music and surfing the web – and they pack nearly 11 hours of media content into that 7 1/2 hours. RBFF thinks there’s never been a better time to reach kids where they are and get them back outside.
“The core mission of RBFF is simple – to encourage participation in boating and fishing,” said RBFF president and CEO Frank Peterson. “We believe that engaging parents and getting kids interested in the sport are some of the best ways we can fulfill that mission."
McAlexander, a past president of the Purdue University Bass Fishing Club, works for the Oregon Department of Fish and Wildlife. As a die-hard angler, he hand-makes his own fishing lures and has his own casting technique called “shooter,” which involves bending the rod back in a slingshot-like fashion.
He's also the spokesperson for N Gage Outfitters, a new lifestyle product brand that positions fishing as an exciting, extreme sport for youth. A portion of every N Gage product purchase will go toward the Take Me Fishing campaign
Bassmaster Classic attendees can meet McAlexander at the RBFF booth from 3 to 4 p.m. on Friday and Saturday (Feb. 19 and 20). He will also be involved in activities before the final weigh-in on Sunday, Feb. 21 from 3:30 to 4 p.m. Attendees will be able to purchase the N Gage product line before it’s available in retail stores.
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