Thursday, January 13, 2011

Pure Fishing Announces Collegiate Angler Incentive Program

As a long time supporter of collegiate bass fishing, Pure Fishing brands Berkley™, Abu Garcia™ and All Star™, is proud to announce that it will greatly increase support for collegiate anglers throughout the country. The future of competitive bass fishing and the development of the next generation of industry leaders will be strengthened through this program.

All anglers competing in the BoatUS Collegiate Bass Fishing Championship Series are eligible for product discounts across all Pure Fishing Brands. A new website has been launched to support Pure Fishing's collegiate angler program. Click here to register.

"The collegiate bass fishing programs are an integral part of our marketing program", said Andrew Marks, Marketing Director for Pure Fishing. "These anglers are not only helping to ensure the future of our sport, but we also use this program as a recruitment tool for our company and have hired some tremendously talented individuals".

Pure Fishing will further enhance its support of collegiate anglers by providing industry leading incentive awards at BoatUS Collegiate Bass Fishing Championship Series events.

2011 Pure Fishing Incentive Programs:

Championship

Abu Garcia Big Bass Award:

o Catch the daily Big Bass on an Abu Garcia Revo reel and win 2 Revo SX reels. If angler is also using an Abu Garcia "V" series rod (Vengeance, Vendetta, Veritas or Verdict), he/she will win 2 Vendetta rods. Angler must use a Revo reel to qualify for the rod incentive.

Berkley Top Team Award:

o Top 3 teams wearing the official BoatUS/Cabela's/Berkley hat from take-off thru weigh-in and displaying the Berkley sticker on the windshield of their boat will win:

1st Place Team - $1,000 MSRP Tackle
2nd Place Team - $500 MSRP Tackle
3rd Place Team - $250 MSRP Tackle

Big Bass Bash

Abu Garcia Big Bass Award:

o Catch the bi-hourly Big Bass using an Abu Garcia Revo and win 2 Revo S reels. (incentive will be in place both days). If angler is also using an Abu Garcia "V" series rod (Vengeance, Vendetta, Veritas or Verdict), he/she will win 2 Vendetta rods. Angler must use a Revo reel to qualify for the rod incentive.

Berkley Top Angler Award:

o Top 3 anglers wearing the official BoatUS/Cabela's/Berkley hat from take-off thru weigh-in and displaying the Berkley sticker on the windshield of the boat will win:

1st Place Overall Big Bass - $1,000 MSRP Tackle
2nd Place Overall Big Bass - $500 MSRP Tackle
3rd Place Overall Big Bass - $250 MSRP Tackle

Open

Abu Garcia Big Bass Award:

o Catch the daily Big Bass on an Abu Garcia Revo reel and Win 2 Revo SX reels. If angler is also using an Abu Garcia "V" series rod (Vengeance, Vendetta, Veritas or Verdict), he/she will win 2 Vendetta rods. Angler must be using the Revo reel to qualify for the rod incentive.

Berkley Top Team Award:

o Top 3 teams wearing the official BoatUS/Cabela's/Berkley hat from take-off thru weigh-in and displaying the Berkley sticker on the windshield of the boat will win:

1st Place - $1,000 MSRP Tackle
2nd Place - $500 MSRP Tackle
3rd Place - $250 MSRP Tackle

The BoatUS Collegiate Bass Fishing Championship television series will once again be nationally televised with 18 half hours of coverage on the Versus network beginning in August of 2011. Additional coverage of the BoatUS Collegiate Series can be seen on line via streaming video as well on the World Fishing Network as part of the expanded coverage of this series of events.

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