Rising second-year Elite Series pro Dennis Tietje announced today that he has agreed to partner with Coolze and Omega Custom Tackle for the 2011 fishing season. Along with Southern Bar-B-Que Sauce Company, this brings the number of new deals the personable Louisiana pro has signed this offseason to three.
The Coolze Heat Relief Towel lowers the impact of heat stress when combined with proper rest and hydration. Simply run it under water, wring it out, and apply it to skin for quick cooling relief. For Tietje, who has fished through dozens of hot Louisiana summers, the pairing was an obvious fit.
“This is the coolest product on the market,” Tietje said with a laugh. “They have a great product for any outdoorsperson and they’re from right here in south Louisiana.”
Part of Tietje’s appeal to Coolze was his Louisiana background and the breadth of his outdoor interests. “He’s a good old boy living the dream,” said Coolze Owner John Broussard. “As his career grows, we hope to grow with him and we expect that he will create a market for our products among outdoor sportsmen across the country.”
The addition of Omega Custom Tackle to Tietje’s group of sponsors fills an important niche in Tietje’s tackle arsenal. The company is known primarily for its tournament-winning jigs, but offers other products as well.
“I met company President Todd Barnes on tour last season and we’ve created a great relationship,” Tietje said. “Omega is a proven element in the fishing world. You simply cannot compete on the Elite Series if you do not have quality jigs and Omega makes products that cover everything from swimming and pitching jigs in a foot of water all the way down to dragging a football jig on deep ledges.”
Barnes was similarly ecstatic about the relationship: “We are excited to welcome Dennis aboard the Omega nation,” he said. “He’s a hardcore jig fisherman and fishes a jig 12 months out of the year. We know that he has already enjoyed tremendous success with several of our products and he is extremely knowledgeable about our products and their applications.”
For more information about The Coolze, go to www.thecoolze.com.
For more information about Omega Custom Tackle, go to www.omegacustomtackle.com.
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