Angie Thompson has joined B.A.S.S. as director of digital content development.
"It's a humbling prospect to know I'll have a finger on the pulse of this incredible brand, one so many people love," she said. "I hope what I know about telling stories will be meaningful to users of Bassmaster.com and of social networks to which B.A.S.S. is connected."
Thompson has a deep and wide background in many TV disciplines, including writing, graphic design, production and programming development. She also created and hosted the ESPN2 show "Cumberland Stories," which focused on people who live and work in the outdoors. She was the co-host of the long-running ESPN2 show ESPN Outdoors.
Thompson held two positions with Dallas-based production companies before she joined JM Associates of Little Rock, Ark., in 1992. Since then, she has tackled "every job you can have in television production," she said.
JM Associates - a company created by Jerry McKinnis, now a new owner of B.A.S.S. - was acquired about three years ago by Atlanta-based Career Sports Entertainment. On board with CSE, Thompson turned her focus mainly toward programming development.
"As we all know, digital is becoming more and more relevant every day," she said. "I'm excited to take what I know about content and apply it to a different platform. The way I was raised in working for Jerry was to be a good storyteller, and you can tell good stories in so many different ways. Now I'm going to tell stories on a digital platform. The core values are the same."
An Alabama native - like B.A.S.S. itself - Thompson is a graduate of Auburn University. Taught by her father how to fish, she still wets a line whenever she can. Besides fishing, she loves dogs and is training her retriever for therapy work in nursing homes.