St. Croix Legend Elite Now Using 3M Matrix Design

St. Croix®'s award-winning Legend Elite® fly rod series has been upgraded for 2011 with a major technological advancement: the SCV graphite blanks with carbon-matte scrim now feature the revolutionary new 3M™ Matrix Resin for unparalleled strength and durability.

"The updated Legend Elites continue to represent the state-of-the-art in fly rod design," explained Jeff Schluter, St. Croix's vice president of marketing. "We've combined our SCVI and SCV graphite fibers with 3M's amazing new Matrix Resin. Plus, each blank features proprietary Advanced Reinforcing Technology™ (ART™) for additional hoop strength and slim-profile ferrule design. Finally, we rolled the blanks on mandrels designed with our Integrated Poly Curve® (IPC®) tooling technology.The result is a breakthrough in smooth casting power, lightweight feel, and rugged durability - all with no increase in retail price."

About St. Croix Rod

St. Croix Rod is a family-owned manufacturer of high-performance graphite and fiberglass fishing rods headquartered in Park Falls,Wisconsin.The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite,® Legend Ultra,® Legend Tournament,® Avid Series,® Premier,® Wild River,® Tidemaster® and other trademarks through a global distribution network of full-service fishing tackle dealers.The company's mid-priced Triumph,® Mojo Bass and Surf, Imperial® and Rio Santo rods are designed and engineered in Park Falls,Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.