Wednesday, July 21, 2010

Maui Jim Launches New Nylon Styles to Enhance Outdoor Activities this Summer

With an array of new shapes and lens materials, Maui Jim’s nylon styles meet the demands of any consumer—whether it is pure fashion or pure performance.

Maui Jim® Sunglasses are all island attitude. It’s an impossible-to-ignore look that begins with the frame technology. The designs vary in shape and materials, but not in their custom-made feel. Cellulose Propionate affords an array of brilliant colors and densities and is very lightweight. Grilamid delivers the ultimate in durability and has extreme bending strength. Flexible high-grade nylon boasts lightweight versatility and superior comfort. Acetate frames are lightweight, tough and allow for easy adjustability.

Each of the Maui Jim nylon styles is available with either Maui Evolution® or SuperThin (ST) Glass lens materials. Maui Evolution is a proprietary lens material, harnessing the best properties of SuperThin glass and Polycarbonate lenses. It offers superior optics, scratch resistance and impact resistance in a lightweight package. SuperThin Glass lenses are 20 percent thinner and lighter than conventional laminated glass lenses (1.8 vs. 2.2 mm). ST Glass provides superior optics, durability and scratch resistance without the weight.

All of the nylon models are equipped with Maui Jim’s patented PolarizedPlus®2 technology, which starts by vanquishing the glare. The lenses feature 3 rare earth elements, maximizing transmission of the colors your eyes see naturally. The multi-layered lens design allows more usable light to be transmitted to the eyes. The result is visual acuity, contrast and color that is unrivaled. In fact, Maui Jim’s patented PolarizedPlus2 technology continues to be the top choice of eyecare professionals, anglers and outdoor enthusiasts.

The Hamoa Beach - Available in Rx, the Hamoa Beach offers a modified rectangle frame with a medium fit and ST (SuperThin) glass lenses. The nylon frame is lightweight, tough and non-corrosive and features a nickel/silver spring hinge, high-gloss finish and easily adjustable wire core temples. Available in three lens colors—Neutral Grey, HCL Bronze, and Maui Rose. Available in three frame colors, including Matte Black Rubber. Perfect for active lifestyles and activities such as hiking and boating. MSRP $219, hard case & cleaning cloth pouch included.

The Longboard – Available in Rx, the Longboard features a lightweight Grilamid frame, which provides strength and durability. The Maui Evolution® lens material provides a fusion of the best properties of our SuperThin glass and Polycarbonate lenses, offering superior optics, scratch resistance, and impact resistance in a lightweight package. Available in three lens colors—Maui HT, Neutral Grey, and HCL Bronze, the Longboard is a unisex style that delivers superior coverage and protection. Available in four frame colors, including Matte Black Rubber. Great for active lifestyles and activities such as hiking and boating. MSRP $209, hard case & cleaning cloth pouch included.

The Peahi #202 – Available in Rx, will make sure you see the world in a whole new light! This unisex style has a modified rectangular shape that compliments many different faces. It has a Cellulose Propionate frame and ST (SuperThin) glass lenses that are available in two colors—Neutral Grey and HCL Bronze. Available in three frame colors, including Matte Black Rubber. It sensibly combines strong classic fashion with versatility, providing the ideal design for fishing, driving or relaxing on the beach. MSRP $209, hard case & cleaning cloth pouch included.

The Stingray #103 - Provides welcome protection and keeps the glare of the blazing sun at bay and is available in Rx. This well-constructed frame is made from Cellulose Propionate, which is very lightweight and hypoallergenic. Stingray features ST (SuperThin) glass lenses, and is available in two lens colors—HCL Bronze and Neutral Grey. Perfect for driving, fishing, or walking along the beach. MSRP $209, hard case & cleaning cloth pouch included.

The Akamai - Available in Rx, a large fit nylon frame and provides comfort and a great fit. It features Maui Evolution lenses and is available with two lens colors—Neutral Grey and HCL Bronze. The Akamai is a unisex style that was designed for consumers who desire a large wrap that delivers superior coverage and protection. Available in three frame colors, including Matte Black Rubber. It sensibly combines strong classic fashion with versatility, providing an ideal design for driving, hiking, boating, or walking along the beach. MSRP $209, hard case and cleaning cloth pouch included.

“Our goal is always to craft sunglasses that provide enhanced sun protection – and still be comfortable enough for all-day wear,” says Mike Dalton, the company’s President. “Performance is mandatory for both our frames and our lenses. The nylon styles provide a fashionable and classic look while being the ultimate in protection, lightness and durability. They are incredible out on the water too.”

“And colors are enhanced as well, thanks to our patented PolarizedPlus2 lens technology,” he adds.

In order to be sure that Maui Jim provides a solution for every level of light or sense of style, four lens colors are available.
· Neutral Grey – designed for maximum protection in full sunlight. Offers contrast and the highest available light reduction on and off the water. These lenses are great for open water fishing.

· HCL® Bronze –great for lower light or mid day conditions. Offers excellent contrast and is ideal for those wanting crisper clarity and a subtle bronze hue. These are ideal for fresh water or in-shore fishing.

· Maui Rose™ –the unsurpassed best lens for fast action sports. Whether you fish, golf, play beach volleyball, or enjoy any fast paced sport, this lens is for you. Consider these for all-weather and sight fishing, in-shore or offshore.

· Maui HT™ (High Transmission) – the newest lens to the Maui Jim o’hana, is made for low light conditions, such as early morning or late afternoon, or overcast weather conditions. The perfect choice for golfing, driving, boating and seeing life in a whole new, vibrant light. Ideal for all weather fishing and early morning or late afternoon outings.

ABOUT MAUI JIM
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass maker in the world offering more than 70 styles and 200 SKUs.

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