Earthsports.com (http://www.earthsports.com), a new, 24/7 online community designed for avid anglers worldwide, and CastAway Rods (http://www.castawayrods.com), manufacturer of premium graphite fishing rods, are teaming up to market CastAway's premium graphite fishing rods to college and university fishing teams and alumni groups who come together on Earthsports.com to share their fishing experiences.
Launched by Houston-based Earth Sports, LLC, Earthsports.com offers the opportunity for North America's 60 million anglers to discover everything they need to realize their fishing fantasies. The new web-based community combines the attributes of popular social networks with the information and insights anglers need to make their mark on the water. Like other social networks such as Facebook, Linkedin and MySpace, there is no charge for anglers to join Earthsports.com.
Under the agreement, CastAway Rods, based in Montgomery, Tex., will become an official sponsor of Earthsports.com, and together, both organizations will reach out to college and university-level student, staff and alumni fishing groups to build awareness about CastAway graphite fishing rods.
"We believe Earthsports.com fills a new, important niche in the sportfishing industry," said Gena Box-Young of CastAway Rods. "We're dedicated to developing innovative solutions for avid anglers. Like us, Earthsports.com is dedicated to innovation and creating a new ecosystem where avid anglers -- our customers -- can express their passion for fishing. It's a great marketing match."
Founded in 1986, CastAway Rods strives to bring technology and performance together to make modern, superior fishing tools. From its blank designs to the Fuji Components it uses, CastAway rods rival any rod on the market for lightness and strength. CastAway Rods remains competitive in a crowded field through its innovative manufacturing techniques and design technology. The company sells its fishing rods directly to consumers through www.castawayrods.com.
Designed to offer a highly personalized online experience, Earthsports.com users share, store and customize their profile page on Earthsports.com with information about themselves and their fishing preferences, such as fishing zones (freshwater, coastal, offshore), fishing styles (wade, fly, boat, pier, jetty, etc.) and the types of fish they enjoy targeting (bass, musky, tarpon, redfish, snook, offshore, striper, panfish, etc.).
Users can further personalize their Earthsports.com page by including big catch photos and videos, maintaining a personal event calendar, and creating their own blog to share their fishing experiences and opinions with other Earthsports.com users. When a user customizes his or her Earthsports.com page, they immediately begin to connect with other like-minded fishing enthusiasts, pros, guides and manufacturers.
"Through our user-friendly features, Earthsports.com connects avid anglers through their passions they share for a particular type of fishing style, location or species," said Randy Bayne, the founder and CEO of Earthsports.com. "Our social media platform also allows us to connect avid anglers based on other interests such as their enthusiasm for a certain college or university, which many avid anglers hold dear."
Complementing a user's personal profile page, Earthsports.com offers a powerful guide and pro angler finder, a forum for anglers to share information, a new product showcase for Earthsports.com users to get the latest on fishing and tackle products, fishing reports and news feeds.
"At Earthsports.com," Bayne added, "we aim to keep fishermen connected through the web and their mobile devices to provide them a 24/7 link to the millions of other passionate outdoor enthusiasts who want to share their experiences and to feed their passion for fishing."
No comments:
Post a Comment