Sebile Innovative Fishing won three awards for new products at the European Fishing Tackle Trade Exhibition (EFTTEX), the international sportfishing trade show hosted this year in Valencia, Spain.
Sebile won Best Hard Lure for its D&S Crank, Best Metal Lure for its Pro-Shad Spinnerbait and Best Accessory for SEBILE's Soft Weight System.
New products entered into the annual competition are judged by outdoor press members and wholesale and retail tackle buyers. Awards are based on innovation, usability, design, quality, practicality and value for the money. This year, 248 vendors exhibited their products at EFTTEX.
At ICAST last year in Orlando, Fla., Sebile won Best Hard Bait for its Spin Shad and Best Soft Bait for its Magic Swimmer Soft. It was the first time in ICAST's 41-year history that a company won both hard and soft lure categories.
"At Sebile, we position ourselves at the very sharpest leading edge of the fishing tackle evolution in the world today – always there and nowhere else," said company founder, CEO and lure designer Patrick Sebile (pictured along with the winning EFTTEX entries).
At this year's ICAST next month in Las Vegas, Sebile will enter another innovative lure design into competition – the A.T. Worm.
"This is not just one more worm," Sebile said. "It works on all terrain (hence its name A.T.) and under all conditions. It has unique new features and benefits for anglers."
The D&S Crank will be released first in Europe in January 2011 and in the U.S. at a later date. The Pro-Shad Spinnerbait and Soft Weight System will be available worldwide starting in January 2011.
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