FLW Outdoors, the world’s leading tournament fishing organization, announced Wednesday that Wolverine has signed a sponsorship deal. Terms of the agreement were not disclosed.
“Wolverine is proud to enter this relationship with FLW Outdoors,” said Todd Yates, VP Marketing & GM Apparel for Wolverine. “Wolverine’s extensive range of premium products including boots, shoes, apparel and gear aligns perfectly with FLW Outdoors and the outdoors men and women who participate in outdoors-related activities.”
As part of the sponsorship, Wolverine will receive exposure across all platforms of FLW Outdoors, including tournaments and other outlets.
“We are proud to announce our new partnership with Wolverine and look forward to supporting and promoting their portfolio of products through the FLW platform,” said FLW Outdoors Executive Vice President & Chief Marketing Officer Trisha Blake.
ABOUT WOLVERINE
Since 1883, generations of American workers have come to depend on Wolverine boots for comfort and durability. Established in Rockford, Mich., Wolverine continues to deliver on its promise with an extensive range of premium products including boots, shoes, apparel and gear. Today, Wolverine is a leader in the industry with a relentless commitment to continuous innovations in comfort technologies. Wolverine is a division of Wolverine World Wide Inc., one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit www.wolverine.com http://www.wolverine.com/.
ABOUT FLW OUTDOORS
FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player’s Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com.
No comments:
Post a Comment