Tuesday, February 2, 2010

Tackle Warehouse signs Stone

Tacklewarehouse.com, an industry leader in online sales of cutting-edge tournament fishing tackle, is proud to announce that Elite Series Pro Marty Stone has joined the Tacklewarehouse.com National Pro Staff.

Stone, a 15-year BASS pro and two-time winner on the BASS Elite Series, will be joining forces with Tacklewarehouse.com to bring more awareness to the company’s brand among anglers on the East Coast and to keep tournament anglers informed on the latest tackle trends on the national tours through his own website, Martystone.com.

Tacklewarehouse.com is already a household name in the West when it comes to specialty tournament tackle. What sets Tacklewarehouse.com apart from other online catalog stores is their tireless effort to bring new tackle trends and hard-to-find tournament tackle to bass fishing enthusiasts across the globe.

“This is a once-in-a-million opportunity to be associated with a company that leads the way in bringing new fishing techniques to the consumer – something that is vital to the overall growth of our sport,” Stone said. “When it comes to being the first retailer to have a specialty product available for the consumer, no one does it better than Tacklewarehouse.com.”

In addition to their solid reputation for being first to the marketplace with the latest tackle trends and hottest lures, Tacklewarehouse.com is also known for their easy-to-use online ordering process and expedited order filling and shipping.

“The site is so simple and efficient to use, you can have tackle delivered to your home or straight to a tournament location,” Stone said. “It’s the greatest tackle store on earth no matter where you are.”

As Stone fishes across America on the BASS Elite Series this season, he will be providing updates on what’s hot in terms of lures and techniques in the pro fishing world on his own website.

“As pros we are often the first to witness certain trends on tour, such as the Chatterbait, Mop Jig or the big Lake Fork Spoon,” Stone said. “I’ll be reporting on these innovations from the road on Martystone.com and they will be hyper-linked to Tacklewarehouse.com so other anglers can be the first to own these hot lures on their own lake.

Rich Zeilenga, the COO of Tackle Warehouse, was the first to welcome Stone aboard.

“We are extremely excited to welcome Marty Stone to the Tackle Warehouse team,” Zeilenga said. “Marty brings a wealth of on the water and industry experience. Marty’s professionalism, work ethic and ability to communicate effectively are all qualities that we respect and admire. We look forward to a long successful relationship with Marty.”

Stone believes his unique partnership with Tacklewarehouse.com will forge new ground in the way business is done in the bass tackle industry.

“I think this new relationship between Tacklewarehouse.com and MartyStone.com is going to set a precedent for the way both media and marketing are done in the world of tournament bass fishing,” Stone added.
For more information on Marty Stone, visit Martystone.com. For more on Tackle Warehouse click here.

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