Ish Monroe announced that he's opened an online store at www.YoIshStore.com. The offerings right now include hats, T-shirts, signature series Cocoons sunglasses and tournament-worn jerseys, but he said a lot of the specialty tackle he uses will be available by the end of September.
"I have lots of people come up and ask where they can get some of the things that are in my tackle boxes, and they just haven't been available anywhere before," he said. "I'm hoping this will be a way to bring me closer to the fans and help people catch more fish."
Items that will soon be available include custom-painted Tru-Tungsten weights, Japanese-made crankbaits, the Paycheck Baits Punch Skirts that've become popular on his home water (the California Delta) and three colors of the Snag Proof Ish's Phat Frog that will be exclusive to the site for the first year.
"One color will be firestarter, which is black and red, and another will be slumpbuster, which is black and blue. I haven't decided on the third one yet, but it'll definitely be a green-colored frog."
He also said he's begun work on season 4 of the ESPN series Yo Ish and there's a chance it'll be expanded to a half-hour program for the following season.
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